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A lot of people might think that e-commerce is as simple as just putting up a website and instituting some sort of payment methodology.

And sure, you could do that and call it a day.

But you’d be doing your current and future customers, and yourself and your business, a disservice. There’s much more to e-commerce and to creating a thoughtful strategy than just throwing something up and being done with it.

First, you have to realize that ignoring the e-commerce game is something you do at your own peril.

E-commerce is where the future is at and there’s no escaping it. And you have to have a marketing strategy that accommodates that.

You have to understand your competitors, and you have to understand what the best practices are for positioning your e-commerce site for ultimate success.

This includes things like brand messaging and keyword optimization, too.

What else is involved?

This graphic explains it.

Build an Effective Ecommerce Marketing Strategy

Keagan is the Founder and Managing Partner of LaunchBlot Media. He has spent over a decade helping small business clients navigate the digital landscape and leverage technology to grow their businesses. Having spent time managing technology solutions in several different industries, he's developed a passion for full-scope business operation and implementation.

Keagan Pearson

Managing Partner, LaunchBlot Media, LLC