What do you really understand about how you act or why you do what you do? Probably not very much. I mean, let’s face it: We do what we do and our behavior feels very much out of our control at times.
But whether you like it or not, the best marketers understand a lot about your behavior and they’re using it to appeal to you and hopefully induce you to do certain things. They’re analyzing your purchasing patterns — and not just for products or services related directly to what they sell, but for what those patterns tell them about what makes you tick. Because once they know that, they know a little bit about you and what they can do to make you take certain actions.
That means that if you want to be a better marketer for your own company, you’ll learn how behavioral marketing works and use it to your advantage with your own customers. This graphic offers some ideas.
Keagan is the Founder and Managing Partner of LaunchBlot Media. He has spent over a decade helping small business clients navigate the digital landscape and leverage technology to grow their businesses. Having spent time managing technology solutions in several different industries, he's developed a passion for full-scope business operation and implementation.