How to Create a Well-optimized Landing Page? (Infographic)
For an online business, generating leads is a necessary but difficult task. Without targeted leads, you won’t be able to boost your site’s revenue. Thus, among all the marketing techniques, creating a landing page is by far one of the fastest ways to generate leads...
Are Your E-Commerce Marketing Strategies Working?
A lot of people might think that e-commerce is as simple as just putting up a website and instituting some sort of payment methodology. And sure, you could do that and call it a day. But you’d be doing your current and future customers, and yourself and your business,...
Behavioral Marketing: They Do This, You Do That
What do you really understand about how you act or why you do what you do? Probably not very much. I mean, let’s face it: We do what we do and our behavior feels very much out of our control at times. But whether you like it or not, the best marketers understand a lot...
Amazon Didn’t See That Coming!
It’s no secret that the face of retail has changed dramatically in just a few short years. Just look at the meteoric rise of Amazon and it is plain to see we have entered into another era of retail sales. From their humble beginnings formed from the idea that books...
Calvary Church Attains Lofty Goals
Calvary Church located in West Hartford, CT faced some daunting challenges with their existing site and social media presence. Through many internal discussions, some glaring deficiencies with the existing approach were discovered. Philip Parker, the point person for...
Christen Scott Studio Singing a New Tune
Christen Scott is the owner of a music studio based in the greater Hartford, CT area, specializing in vocal and Piano training. Ms. Scott is a seasoned professional who spends her time sharing an art that she has come to love. The Christen Scott Studio was the perfect...
25+ Common SEO Mistakes (And How to Fix Them)
Search engine optimization is one of the best ways to improve brand visibility and garner more targeted traffic to your site. It can also help enhance your site's performance and functionality. Plus, it helps you optimize your site for search engines and users alike....
The Trap of Turn-Key Solutions
You don't have to look too far to find the latest and greatest invention that's going to revolutionize your business. There are enough services and tools out there to drive you to drink... and website platforms are no different. Some of the most popular are those that...
The Reason Your Website Should be Built on WordPress
If you're a customer of ours it's likely that you've heard the word "WordPress" used several times. It's the platform that we use for every website that we build. But for you that may not know why we choose to do so, we've borrowed a little visual graphic that was...
Your Business Website…Without the Ulcers
When you own or run a business the last thing you want to spend your precious brain-power on is worrying about your website. If you're like most, your skill-set hasn't prepared you for that kind of "geekery" anyway. Even if you understand how important it is to...
Marketing Your Business Intelligently
If you operate a business, big or small, there is one truth that is inescapable: You are inundated with STAGGERING amounts of information! Some of it's good, some of it's bad and some of it just leaves you with a migraine. The trick is to find partners that actually...