For an online business, generating leads is a necessary but difficult task. Without targeted leads, you won’t be able to boost your site’s revenue. Thus, among all the marketing techniques, creating a landing page is by far one of the fastest ways to generate leads that convert. Unlike a regular website page, a landing page is optimized to drive targeted leads. It is a standalone page that is created for a single goal, which could be buying a product, increasing email subscription, or simply downloading an eBook in exchange for some information (name, number, and email id).
No matter the purpose of creating a landing page, if it is not well-optimized, it wouldn’t lead to any conversion. To create a perfect landing page, you need to have a well-designed page layout, preferably in contrasting colors. The content on it needs to be simple, concise and to the point with an engaging headline. Do away with blocks of text instead opt for bullets when adding content to the landing page. Also, don’t forget the CTA and ensure to keep the navigation link to the minimum.
A short and simple lead capture form is also important and should be placed above the fold for quick conversion. Apart from these, there are a few other factors that you need to consider. Therefore, to know what these are, check out the below infographic and for more details, you can read this comprehensive guide right away!